Skip to main content

860-628-2770

Summer Blockbusters for Your Business: A How-to for Movie Theater Marketing

Summer blockbusters and the sweltering heat are enough to draw us into a cool, dark movie theater. It’s hard to resist, really. The very thought of fresh popcorn alone persuades us to pay $10 for a movie we could rent for home viewing in a few months anyway. But that’s not the point. Going to the movies is all about the experience. You can add some magic to your marketing plan with inspiration from the movie theater.

Experience
Dimming your lights in front of a widescreen TV is a paltry excuse for a home theater. And watching a movie at home just doesn’t compare to the excitement of going to the movies. That’s why people pay a premium for the movie theater experience.

Your business can charge a premium for the experience of being your customer, too. To be successful in selling an experience, make sure it relates to your company’s products or services. For example, at the movies a dark theater and plush seating add drama. You can sell hospitality or a celebratory mood if you’re a restaurant. Higher education institutions can sell opportunity or a fulfilling challenge. Nonprofits can sell the joy of helping an important cause.

Brainstorm the experiential value of being your customer then find ways to market extras relating to it.

Customer Service
Count on it. Expect a cheery send-off whenever an usher tears your ticket: “enjoy the show!” Movie theaters manage to deliver exceptional customer service despite a typically young staff with high turnover.

Be honest with yourself about the level of customer service you offer. How quick is your turnaround, and how friendly is your staff? Your office or store ought to be as clean as your home just before a highly anticipated guest arrives. Make sure your customers feel like a highly anticipated guest every time they visit.

Delicious Extras
Movie theaters don’t make much money at the box office—ticket sales go almost entirely to the movie studios. But your favorite movie house has a backup plan to compensate for the loss. Their bread and butter (er, popcorn and butter) is the concession stand.

You need to determine your bread and butter. Don’t claim tires if you own a tire store, because tires are also your competitors’ bread and butter. To beat them, you need a little something extra to stand apart. Make sure that your extras are actually adding value, too. Perhaps it’s packaging that surprises and delights them—or a birthday card with a discount code.

Going to the theater can be an inspiring experience, and it’s not just the movies that get your creative juices flowing. Infuse your business’s marketing plan with elements of the movie theater experience so that your summer sales numbers are bona fide blockbusters.

  • 7-Angels Theatre

    Seven Angels Theatre

  • AFP Fairfield

    AFP Fairfield

  • BBGC

    Boys & Girls Club of Bristol Family Center

  • Business Women's Forum

    Business Women's Forum

  • CCCC

    Central Connecticut Chambers of Commerce

  • CCF

    Connecticut Community Foundation

  • HRM

    Hartford Rescue Mission

  • Mattatuck Museum

  • Connecticut Public Broadcasting

  • Printing Industries of New England

  • #RecoverTogether

  • Southington High School Marching Band

  • Waterbury Regional Chamber

  • Optimus Health Care
    Optimus Health Care
  • Smaller Manufacturers
    Smaller Manufacturers
  • ImmaCare

    ImmaCare

  • Mark Twain House
  • The Connecticut Audubon Society
  • Journey Found

    Journey Found