Most marketing professionals are unaware that unless specified at the beginning of a direct mail project that 100% Waste Recovery is required, not every piece on your mailing list actually mails. WHAT you say? It’s been a touchy little subject, some say a “dirty little secret” that mail houses don’t mail every piece on your target list for some time now.

In the manufacturing process, which inkjet addressing falls into, it is regular practice to pull “live” addresses for set-up and quality control pulls. In fact, If you were to pull the records (Job Folders) at most mailing houses, you’ll find name after name of recipients in each project that never received the piece you intended them to receive, unless you specified 100% Waste Recovery.

So 3 things should enter your mind immediately regarding your individual projects:

1. If I’m not specifying 100% Waste Recovery, why am I paying full price for the services and why am I paying for postage that I’m not using.

2. Am I missing out on opportunities because my mailing house didn’t mail to 100% of my list, and what has this cost my business? And, if this was a regulatory mailing, what am I exposed to at the state and federal levels in terms of fines or breach of contract remedies?

3. What is the additional cost associated with 100% Waste Recovery

Here’s the good news. At CompuMail we mail to 100% of your list every time. You don’t have to ask for 100% Waste Recovery, and you don’t pay any additional costs to insure what you’re paying for actually happens. If you’re current vendor charges or wants to charge a premium for Waste Recovery, you should give us a call.